We believe in the importance of free play. Especially so in at-risk communities such as disaster zones and children's homes.

Free play is critical for children’s healthy development as it can help with

COGNITIVE DEVELOPMENT

Play is crucial for children’s cognitive development as it gives them a chance to practice, among others, problem solving and creativity.

SOCIAL DEVELOPMENT

Play helps with children’s social development, as they learn how to get along with each other better, how to communicate, as well as how to be emphatic and helpful to others.

PHYSICAL DEVELOPMENT

Through play, children can develop physically as well, including things such as fine motor skills.

Among others, children can acquire and improve the following skills through play:

CREATIVE THINKING

LEADERSHIP

EMPATHY

RISK ASSESSMENT

NEGOTIATION

PROBLEM SOLVING

TEAMWORK

GOAL SETTING

SELF RELIANCE

FOLLOWING RULES

SELF CONFIDENCE

COMPROMISE

While the above is universal across the world, there are also things specific to Japan.

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