We believe in the importance of free play.
Especially so in at-risk communities such as
disaster zones and children's homes.

Commonly, although not academically, we consider all of the following to be play:

STRUCTURED PLAY

STRUCTURED PLAY

We work with city halls, boards of education, and other organizations to identify child care facilities as well as park that are in the biggest need of having their play space revitalized.

DIGITAL PLAY

DIGITAL PLAY

In this type of play, children use digital devices such as video game consoles or cellphones. Besides the usual games, also things such as texting with friends belong here.

FREE PLAY

FREE PLAY

Simply said, a kid doing what, when, and where he wants - without adults' intervention and without any academic agenda.

While structured and digital play are doing well, free play is on decline due to:

MEDIA OVERLOAD

OVERSCHEDULING

BORING PARKS

Why We Support Free Play

While structured and digital play are getting a lot of attention thanks to marketing efforts of sports goods and video game makers, that is not the case with free play.

We strive to fix the imbalance between the amount of time spent on structured and digital play, and free play because we believe that free play has irreplaceable benefits on children’s development

Everywhere but especially so in places like children’s homes and disaster zones.

Interested in Helping Us Support Free Play in Japan?​

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