We believe in 
the Power of Play
− and in the crucial role
 it plays in all aspects of children’s development.

Free play is critical for children’s healthy
development as it can help with:

Among others, children can acquire and
improve the following skills through play:

CREATIVE
THINKING
LEADERSHIP
EMPATHY
RISK
ASSESSMENT
NEGOTIATION
PROBLEM
SOLVING
TEAMWORK
GOAL
SETTING
SELF
RELIANCE
FOLLOWING
RULES
SELF
CONFIDENCE
COMPROMISE
Everyone Wants to Be a Captain
Baseball Without a Bat
“Stone Lemonade” Stand
Tree Climbing Contest
Soccer on the Street
The Bossy Betty

While the above is universal across the world, there are also things specific to Japan.

Want to Learn More About the Power of Play?