We believe in the importance of free play.
Especially so in at-risk communities such as disaster zones and children's homes.

Commonly, although not academically,
we consider all of the following to be play:

While structured and digital play are doing well,
free play is on decline due to:

Why We Support Free Play

While structured and digital play are getting a lot of attention thanks to marketing efforts of sports goods and video game makers, that is not the case with free play.

We strive to fix the imbalance between the amount of time spent on structured and digital play, and free play because we believe that free play has irreplaceable benefits on children’s development.

Especially so in places like disaster zones and children’s homes.


Interested in Helping Us Support Free Play in Japan?